For PayPal, Mobile is a Booming Business

SEOOKE.com: It’s already been a good holiday season for PayPal.

Speaking to a small group of reporters Monday afternoon, PayPal President David Marcus talked about Black Friday weekend, the company as a whole, and also shed light on what we can expect from PayPal in the future.

“It’s been an amazing shopping weekend for us, especially on mobile,” Marcus said. Mobile payments were up a whopping 196% on Cyber Monday. He said that PayPal is seeing an increasing number of consumers buying items with mobile, as well as pre-shopping for major purchases on their mobile devices.

Not just limited to online anymore, PayPal is now available as an in-store payment option at over 17,000 locations worldwide, including Home Depot, Jamba Juice and Abercrombie and Fitch.

In a crowded payment space, Marcus said he thinks PayPal will succeed precisely due to its combined in-store and online presence.

“Companies that are solely trying to solve payments offline are going to fail,” Marcus said. “A lot of companies are obsessed with payments at a point of sale. With payments offline there’s no real problem to fix.”

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At a store, customers have many payment of options –- cash, credit cards, rewards cards — so in order to convince someone to use a mobile payment option, businesses must offer their clients a little more than a method to pay, he added.

For example, McDonald’s customers in France can order and pay for food on their phones, as well as bypass long lines to pick up their meal, Marcus said

“People will adopt PayPal because it solves a real fundamental problem.”

PayPal wants to let customers pay however they want — for instance, using an airline-rewards card to buy a plane ticket -– but also using PayPal in the same transaction to enhance their rewards.